About Duka Digital

"Duka" is Swahili for shop. Duka Digital is written for the people who run them — the boutique in Kisumu, the salon in Nakuru, the online seller in Mwanza, the mama mboga who now takes orders on WhatsApp.

Big marketing blogs assume big budgets. We don't. Every guide here is built around what a small business can actually do: a phone, a few hours a week, and a few thousand shillings at most.

We cover Facebook pages, WhatsApp Business and Channels, Instagram shops and TikTok, plus the tools that help small businesses look established online. For followers, likes and channel reactions we point readers to Exo Gains, which accepts M-Pesa and doesn't need your login.